ELOREA is a portmanteau of
'Elements' and 'Korea'
We are inspired by Korea's rich history of fragrance and lifestyle. Our mission is to capture, preserve, and share the stories of our heritage.
Born in New York, Rooted in Korean heritage
Founded by a Korean American couple, ELOREA brings the richness of Korean fragrance to the world from the heart of New York, offering a distinctive perspective.
HYANG SOO  [향수]
The Korean word for both perfume and the tender longing for home is Hyang Soo.
It's incredibly poetic because out of all our senses, scent is the most powerful; it can evoke transportive memories and awaken deep emotions. We all have Hyang Soo towards a special place in our hearts, and Korea is that place for us. This word inspired us to create a fragrance brand in order to be closer to our heritage.
More Than Fragrance — A Lifestyle
ELOREA stands out by designing every detail with intention. Beyond just a fragrance, each product is a curated experience that immerses you in cultural history. Our commitment to authenticity and multisensory storytelling offers a unique olfactory journey that blends timeless elegance with thoughtful, balanced creations.
The Wellness Legacy of Korean Scent Culture
In Korean history, fragrance was essential for wellness and personal expression—used to clear the mind, protect the body, and restore balance to the spirit. ELOREA revives this heritage by focusing on the benefits of scents that nurture both mind and body.
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CORE BELIEF : BALANCE
OUR COMMITMENT
We are dedicated to the unique Korean concept of Jeong [ì •], the pursuit of collective social responsibility within all of us. At ELOREA, our team, culture, and communities are at the heart of everything we do.
We're excited to continue our partnership with these meaningful organizations, and we look forward to supporting like-minded Korean groups and individuals.
ORGANIZATIONS WE SUPPORT
• The Korean American Association of Greater New York
• Korean American Story
• Korean Community Services of Metropolitan New York
• Civil Arts
• Yori Chunsa