Coming Q2 2021

The inspiration for our debut line of fine fragrances come from the four trigrams represented on the Taegukgi, the South Korean national flag.

The “geon” trigram (☰) represents the heaven, spring, east, and justice. The “gon” trigram (☷) symbolizes the earth, summer, west, and vitality, the “gam” trigram (☵) the moon, winter, north, and wisdom, and the “ri” trigram (☲) the sun, autumn, south, and fruition. The four trigrams supposedly move in an endless cycle from “geon” to “ri” to “gon” to “gam” and back to “geon” in their pursuit of perfection.