ELOREA is inspired by Korea’s rich and storied culture. Our mission is to capture, preserve, and share the stories of Korea through beautiful products. The brand’s name is a portmanteau of ‘Elements’ and ‘Korea’.
The history of scent in Korea goes back to thousands of years ago, yet it is underrepresented in the global market. We want to challenge the euro-centric idea of fragrance and present the deep and rich culture of our ancestors in modernized interpretations.