MODERN KOREAN PERFUMERY
inspired by a rich history of scent and beauty of Korean heritage
ELOREA is a portmanteau of 'Elements' and 'Korea’
Each fragrance seamlessly blends timeless elegance with modern sensibility, intertwining authentic storytelling with refined artistry.
Thoughtfully crafted using high-quality Korean ingredients and the finest components, every scent embodies balance, innovation, and a unique narrative, reflecting our commitment to honoring heritage in a meaningful way.
BORN IN NEW YORK
Founded by a Korean American couple in New York, ELOREA was created from the realization that traditional Korean scent culture is often untold.
From the heart of New York, we offer a distinctive perspective on fragrance by capturing the essence of Korea’s rich olfactory traditions with modern sensibility.
HYANG SOO [향수]
The Korean word for both perfume and the tender longing for home is Hyang Soo.
It's incredibly poetic because out of all our senses, scent is the most powerful; it can evoke transportive memories and awaken deep emotions. We all have Hyang Soo towards a special place in our hearts, and Korea is that place for us. This word inspired us to create a fragrance brand in order to be closer to our heritage.
THE WELLNESS LEGACY
of Korean Scent Culture
In Korean history, fragrance was essential for wellness and personal expression—used to clear the mind, protect the body, and restore balance to the spirit. ELOREA revives this heritage by focusing on the benefits of scents that nurture both mind and body.
“ELOREA is a bridge between tradition and modernity, capturing the essence of time and linking the past, present, and future through the art of scent.”
GIVING BACK TO OUR COMMUNITY
We are dedicated to the unique Korean concept of Jeong [정], the pursuit of collective social responsibility within all of us. At ELOREA, our team, culture, and communities are at the heart of everything we do.
We're excited to continue our partnership with these meaningful organizations, and we look forward to supporting like-minded groups and individuals.
ORGANIZATIONS WE SUPPORT
• The Korean American Association of Greater New York
• Korean American Story
• Korean Community Services of Metropolitan New York
• Civil Arts
• Yori Chunsa | 요리천사
• Hado Haenyeo Choir | 하도해녀합창단